Toronto, ON, May 24, 2022– Invafresh, the market leader of FreshologyTM for the fresh food retail industry, has expanded its partnership with Federated Co-operatives Limited (FCL) to help optimize their production planning and waste reduction initiatives across its network of food stores. Owned by independent retail co-operatives from across Western Canada, FCL, selected Invafresh’s cloud-native Fresh Retail Platform to improve product availability and freshness, enable associate productivity and department level profitability, and enhance consumer trust and loyalty.
“Invafresh has been a trusted technology supplier to us for many years, and we are thrilled to deliver their Production Planning solution to our retail co-operative members. Given the maturity of this solution and Invafresh’s customer-driven delivery model, we are excited to have commenced store level deployment which will deliver material financial benefits to our members through 2022,” stated Dave Pullar, Director, Fresh Food at FCL.
“Our partnership with FCL is a unique business model and we look forward to providing our high level of customer success to FCL’s network of food stores,” said Tim Spencer, CEO at Invafresh. “Our team of Freshologists is rolling out our fresh-native platform to help FCL’s network of food stores ensure the freshest selection of in-store produced foods and home meal replacement products at the highest quality are available at the right levels across their fresh assortments and offerings.”
“Consistency and quality in fresh food is the only way to build consumer trust and loyalty in the competitive grocery market, especially with today’s experiential consumer. We are committed to being the best in Fresh and are enthused to provide FCL and their network of store operators with innovative solutions to help them to be the best in Fresh too,” stated Tim Spencer.
About Federated Co-operative Limited
Based in Saskatoon, Saskatchewan, FCL is a wholesaling, manufacturing, marketing, and administrative co-operative owned by more than 160 independent local co-operative associations. These local co-ops own and operate agro centres, food stores, gas bars/convenience stores and home centres.